Ascendea AI

Ascendea AI — Prospect Funnel Map

Interactive Marketing System Overview for Rob Arnold

Traffic Sources
Lead Capture
Nurture & Warm
Convert
Retain & Grow
Traffic Sources
Lead Capture
Nurture & Warm
Convert
Retain & Grow

📡 LinkedIn Organic

Thought Leadership Content

Frequency:3-5x/week
Target:SME Owners
  • Rob Arnold personal brand positioning
  • Carousel posts, short video, text stories
  • AI automation & business growth themes
2 linked resources
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📡 LinkedIn Ads

Sponsored Content & InMail

Target CPL:< £30
Audience:Decision Makers
  • Target: SME owners, MDs, Marketing Directors
  • UK companies with 10-250 employees
  • Service sector focus (accountants, trades, coaches)
1 linked resource
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📡 Meta Ads

Facebook & Instagram

Objective:Lead Gen
Platforms:FB + IG
  • Lookalike audiences from existing clients
  • Retargeting website visitors & engagers
  • Lead magnet download campaigns
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📡 Google Ads

Search & Display Campaigns

Type:PPC Search
Target:High-Intent
  • Search campaigns targeting high-intent keywords
  • "AI CRM", "AI voice agent", "marketing automation" terms
  • Display retargeting for website visitors
2 linked resources
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📡 SEO & Blog

Search Atlas AI Optimised

Frequency:1/day
Tool:Search Atlas
  • Daily AI-optimised blog posts on ascendea.ai
  • Topics: AI marketing, CRM, voice agents, automation
  • Vertical-specific content for target industries
1 linked resource
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📡 AI Voice Cold Outreach

Targeted Prospect Lists

Method:AI Voice
Source:Curated Lists
  • Curated prospect lists from LinkedIn & data sources
  • AI voice agent makes introductory calls
  • Offers free demo or strategy session
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📡 Referrals & Affiliates

Partner Programme

Commission:20-30%
Type:Recurring
  • Formal affiliate programme with tracking
  • Agency partner referral incentives
  • Client referral programme with rewards
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🧲 Ascendea.ai Website

Conversion-Focused Hub

CTA:Free Trial
Pages:Platform, Pricing
  • Pain-point hero headline targeting SME owners
  • Platform demo video & feature showcase
  • Pricing page with clear tier comparison
3 linked resources
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🧲 14-Day Free Trial

Self-Serve Onboarding

Duration:14 days
Activation:Instant
  • Instant access to full CRM platform
  • Guided setup wizard with Ashley AI
  • Pre-built templates & workflows included
1 linked resource
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🧲 GHL Lead Capture Forms

Ascendea CRM Integration

Fields:Name, Email, Phone
CRM:Auto-sync
  • Embedded on website via GHL form_embed.js
  • Auto-tags contact by source & campaign
  • Triggers immediate nurture workflow
1 linked resource
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🧲 AI Chat Widget

24/7 Visitor Engagement

Availability:24/7
AI:Ascendea Bot
  • Ascendea AI chat widget on website
  • Qualifies visitors and captures details
  • Answers common questions instantly
Click for details

🧲 AI Voice Agent (Inbound)

Phone Call Handling

Response:Instant
Booking:Auto
  • Answers Ascendea phone number 24/7
  • Qualifies caller and captures details
  • Books strategy calls directly in calendar
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🔥 Email Nurture Sequence

Automated 12-Week Journey

Target Open Rate:35%+
Duration:84 days
  • Email 1 (Day 0): Welcome & quick-start guide
  • Email 2 (Day 2): Quick Win — Missed Call Text Back
  • Email 3 (Day 5): Pain Point — Lost leads cost
2 linked resources
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🔥 AI Voice Follow-Up

48hr Post-Signup Call

Trigger:48hr no-login
Goal:Activate
  • Triggered if no platform login within 48 hours
  • References their signup and offers help
  • Walks through quick-start steps
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🔥 Retargeting Ads

LinkedIn + Meta Pixel

Platforms:LI + Meta
Audience:Warm
  • Website visitors who didn't convert
  • Trial signups who haven't activated
  • LinkedIn retargeting via Insight Tag
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🔥 Ongoing LinkedIn Content

Authority Building

Purpose:Top of Mind
Frequency:Daily
  • Keeps Rob top-of-mind for prospects in pipeline
  • AI automation educational content
  • Client success stories and case studies
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🔥 Webinars & Live Demos

Monthly Value Events

Frequency:Monthly
Format:Live + Replay
  • Monthly 'AI for Your Business' live webinar
  • Live platform demos with Q&A
  • Guest speakers from successful clients
Click for details

🎯 Strategy Call

FREE 30-Min Consultation

Duration:30 mins
Target (90d):40+ booked
  • Rob's Strategy Calendar in Ascendea CRM
  • 30-minute focused business review
  • Identifies automation opportunities
1 linked resource
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🎯 Custom Proposal

Tailored Package

Turnaround:24-48hrs
Format:PDF + Video
  • Based on strategy call findings
  • Specific outcomes and deliverables
  • Recommended tier with justification
2 linked resources
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🎯 New Client Onboarding

Welcome & Kickoff

Target (90d):10-15 clients
Duration:Week 1
  • Signed service agreement via GHL
  • Onboarding questionnaire & business audit
  • Platform setup with Ashley AI concierge
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🚀 Service Delivery

Platform + Support

Tiers:Starter → Enterprise
Support:AI + Human
  • Full CRM platform access with all features
  • AI Voice Agent setup and management
  • Marketing automation & workflow building
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🚀 ROI Dashboard

Measurable Outcomes

Visibility:Real-time
Reports:Monthly
  • Automated ROI tracking dashboard
  • Monthly performance reports
  • Lead-to-revenue attribution
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🚀 Upsell & Expansion

Grow Account Value

Target NRR:> 100%
Method:Usage-based
  • Tier upgrade recommendations based on usage
  • AI Voice Agent add-on packages
  • Additional location/team member expansion
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🚀 Referral & Testimonial Loop

Feeds Back Into Traffic

Goal:Every client refers 1
Trigger:At peak satisfaction
  • Systematic testimonial collection at milestones
  • Case study creation from client results
  • In-app referral programme with rewards
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